Afrojack concert report Essay Example | Topics and Well Written Essays - 1000 words

Afrojack concert report - Essay Example Enormous crowds of enthusiastic fans of all ages and from across the world conversed to create an amazing opening show. The key stage for Ultra’s first day on Friday had an all-star listing of talent amid them: Afrojack, David Guetta, Tiesto, and Skrillex among others who brought dazzling visual elements and fresh music, and used Ultra’s new tricks to take the multitude to new heights for 2012. The Ultra music festival was held on 23-25 March in Miami and this was its 14th year in a row. The estimated attendance was about 150,000 for three continuous days. The lineup on Friday, March 23rd, was Carl Cox, Mike Snow, Tommy Tash, The Knocks, Nick Romero, Chris Lake, and Dirty South among others. The lineup for Saturday, March 24, was: Fatboy slim, Metronomy, Doctor P, Flux Pavilion, 12th Planet, High Contrast, and Carbon Airways among other artists. On Sunday, March 25th, there were: David Guetta, Armin Van Buuren, Sander Van Doom, Magnetic Man, Jamie Jones, Bloody Beetroots (DJ Set) among other artists. The festival goers bolded the Miami afternoon heat for all the three consecutive days only to be later charmed by the warm, restrained nights Florida is famous for. As the afternoon Sunday started off as being cloudy, the weather detained out long enough for one last day of madness in Bayfront Park. Party goers praised Bayfront Park’s pleasant view of the water and excess of concrete, organized areas for drinks, food and commodities. This year’s event was much more prepared and better sustained than in the other years, with immense cleaning crew doing regular rounds throughout the park. The party goers were a diverse crowd from across the world to enjoy the Miami climate and the world’s most excellent selection of electronic dance music. The festival was insane and the weather conditions and positive atmosphere created from the personnel and

Impact of advertising and branding on consumer buying behavior for Dissertation

Impact of advertising and branding on consumer buying behavior for automobiles industries in india - Dissertation Example Conclusion 55 5.1 Introductions 55 5.2 Summary of the study with emphasis  on key findings: 56 5.3 Implication of findings: 56 5.4 Direction for further research references and bibliography appendices 59 Appendix 63 1. Introduction 1.1 Background of the study: Brand is a unique characteristic of a product which no other product of a different organization cannot copy or produce. It can be a symbol, name, term, design, colour or other features. Brand is an extra value which customer ready to pay while purchasing a famous company’s product. Advertising is a part of marketing communication. Advertising is used to manipulate, encourage and persuade viewers which can be a specific group also, towards some action. Mostly the desired action is drive consumer behaviour towards some commercial products or services, sometimes ideological or political advertisement also done. Industries often use advertisement to increase the consumption rate of their products and services by consumer. This became very easy by branding. For example when customer thinks about a smart phone the first company name come to their mind is Apple. That is because of branding. Advertising can be mostly two types they are ATL and BTL. ATL (Above the line) is mainly the hoarding, banner types of OOH (out of home) advertising including the audio, visual advertisement in television or radio. Advertisement in print media is also another type of ATL. BTL (Below the line) advertisement are those when a company directly involving its sales force or chain members into advertisements of the product may be along with sales like giving more incentives to the sales representatives increasing commission according to the sale by salesman (Doraszelski and Markovich, 2007). . Consumer behaviour is the reflection of consumer attitude or reaction towards some products or advertisements or the organizations. Consumer behaviour can be different according to some factors like geographic, psychographic, demogra phic etc. Geographic consumer behaviours vary according to the geographic location of the consumer. Like people who lives on mountains or high hills their food habits or clothing’s is different from the people who lives near sea or ocean in some extend. People who live in cold climates their living standard and people who live in tropical zones their living standards are totally different. Demographic consumer behaviour varies according to the some criteria’s like age, sex, education, income, marital status, no. of children etc. to a certain product different age group people react differently. Kids are attracted to colourful and sweet products, teenagers and young people are attracted to cool and fashion trend products and matured people attracted to products which give them long term services and also bring extra value like brand. According to the sexual differences choice of the product varies. Girls like the colour pink but most boys like blue. According to differe nt educational background interest of the people varies. Like people who are from technical background they are generally tech-savvy. So when a new technology comes to the market they get attracted to it. People who comes from arts and literature background they a